Challenge
Produce a printed catalog for Barrett® showcasing their products protecting warfighters in combat.
Barrett® products are used by the United States military and more than 70 State Department approved countries across the world. We wanted to produce a catalog that would resonate with the warfighter. Photography, design, copywriting, and production done entirely in-house at Riot.
We needed authentic photography that would show what it’s really like to trust Barrett® products in combat. We wanted the photography to have a photo-journalistic feel. Everything from authentic battlefield attire, kicking up as much dirt as we could at the lens, and grading photos to a noisy black and white, all helped to tell the story.
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Pages
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Catalogs Printed
The team
The people behind the Barrett® catalog.
Project Management
— Crystal Jennings
Account Manager
— Ashley Lunt
Project Manager
Client
— Erin Kennedy
Barrett® Marketing Director
Design Team
— Michael Shumway
Art Direction
— Dave Keller
Design Lead
— Matt Berry
Designer
Content Team
— Brent Rowland
Photographer
— Michael Shumway
Colorist
— Crystal Jennings
Copywriter
— TacGas
Casting Agency
Got something
brewing?
Let’s talk it over and see how we can bring it to life.