BRANDING
It's all about
BRANDING
What's in a brand?
It starts with a logo, but it’s a hell of a lot more. It’s your soul. Your identity. It’s how you want people to see you and how you see yourself. It’s a reason for people to trust you with their hard-earned cash. It’s your story–and brand marketing is all about telling that story.
PERSONAL BRANDING
Everybody's got a brand.
On a personal level, it’s whether you put on that ratty punk rock T-shirt or a starched dress shirt this morning. On a business level, the principle’s the same. It’s what you stand for, what makes you stand out, and what you want people to think about you.
Consider these questions when thinking about your personal branding:
UNIQUE SELLING PROPOSITIONS
Your mom always said you were special.
And in this case, it’d better be true. Alongside corporate branding, your USP (unique selling proposition) is what sets you apart from the next guy. It’s a specific benefit only you can deliver—or only you can do well. Developing your USP helps you get a lock on where to focus your marketing strategies. Sure, this can take some time and soul searching, but you’d best be thorough because it’s hard to sell someone else on something if you can’t even sell yourself.
A SMALL SAMPLE
Work We've Done
LOGO DESIGN
Artfully chosen
If an image says a thousand words, a nifty little logo speaks at least a few hundred. A good logo tells your brand’s story in a few artfully chosen lines and carries with it the weight of a customer’s experience with your brand, good or bad. So you’d better put some thought into it.
A STYLE GUIDE
IS THE BIBLE
FOR YOUR BRAND.
We do it all. Not only do we bring a range of experiences to the table, but we also execute campaigns from start to finish. We’re not just a turkey sub; we’re the whole damn Thanksgiving dinner.
LOGO USAGE
Protect your brand
So you’ve got a great logo you slaved over, with your brand essence in every pixel. Now you’ll set guidelines for how it’s used and where it goes. You’ll guard it like it’s the federal gold reserve, because your logo represents everything you are and hope to be.
LOGO USAGE
Protect your brand
So you’ve got a great logo you slaved over, with your brand essence in every pixel. Now you’ll set guidelines for how it’s used and where it goes. You’ll guard it like it’s the federal gold reserve, because your logo represents everything you are and hope to be.
BRAND COLORS
The Power of Palette
The colors you choose for your brand’s image can tell more than you can imagine. A color can invoke a mood, convey a message, or send a signal without a single word involved. In short, colors have power. Keep that in mind as you choose the colors associated with your brand.
TYPOGRAPHY
Feel the fonts
You don’t need an essay to tell your brand’s story. That’s because each individual letter is already doing the job for you. Every loop and serif works to convey the feel of your brand. Consider that next type you think a little Comic Sans would make your webpage look pretty kickass.
TYPOGRAPHY
Feel the fonts
You don’t need an essay to tell your brand’s story. That’s because each individual letter is already doing the job for you. Every loop and serif works to convey the feel of your brand. Consider that next type you think a little Comic Sans would make your webpage look pretty kickass.
PHOTOGRAPHY
See the big picture
Want to stop the clock dead in its tracks? Use a camera. A photo is a perfect slice of time that captures one moment to perfection—good, bad, triumph, struggle, hope, despair, and every raw emotion in between.
PHOTOGRAPHY
See the big picture
Want to stop the clock dead in its tracks? Use a camera. A photo is a perfect slice of time that captures one moment to perfection—good, bad, triumph, struggle, hope, despair, and every raw emotion in between.
You have questions.
We have answers.
There’s no one-size-fits-some approach here. Let’s go over your business and see what we can do to fit in and help you grow.
LOOKING FOR MORE?
FAQ
What is branding?
Branding is what sets your company and your products apart from other companies in your space. It lets people know who you are, what you stand for, and how you promise to make them feel.
Why is branding important?
Because a company without a brand is like a heart without a soul. On a practical level, without a brand, you’re putting yourself out there and just hoping people like what they see.
How do you build a brand?
Building a brand isn’t the time for the quick and easy route. A half-assed brand just isn’t going to cut it. So when building your brand, make sure you put in the research: that means zeroing in on your target audience and competitors, picking your focus and personality, landing on a business name, writing the slogan, choosing the colors and font of the brand, and designing the logo. But trust us, it’s worth the effort.
How do you develop brand guidelines?
Without guardrails, your brand is likely to veer off the side of the road and land in a ditch. Brand guidelines keep your brand consistent and help it keep its quality. That might include blog posts (when to post), social media (what content is needed where and when), logo placement, email templates, color palettes… you get it. It may sound a little restrictive, but you’ll thank your brand guidelines when you’re not sending out a branded email in sixty-point Comic Sans.
How do you come up with a brand name?
A good brand name is memorable, unique, informative, and clever. It does a lot with a few letters. Here’s how to come up with a brand name suited for heavy lifting:
- Get inspiration from mythology and literature.
- Use acronyms.
- Create mashups.
- Take a look at a map. Using a place name can give your brand a sense of culture.
- Make it descriptive.
- Leverage nicknames.
- Tweak the spelling of an existing word.
- Tell your story in a single word.
…and then Google your brilliant name to see if someone else has it first.
What is personal branding?
Your personal brand is the sum total of the choices you make about how you’re going to present and promote yourself. Same goes for your business’s brand. It’s a combination of your outward-facing experiences, skills, and personality.
Got something
brewing?
Let’s talk it over and see how we can bring it to life.