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hello@weareriot.com
Ph: 385.501.5959
Our Locations
Salt Lake City
1387 S Redwood Rd, Salt Lake City, UT 84104
 
Philadelphia
1221 Shackamaxon Street, Philadelphia, PA 19125

Barrett® Firearms Catalog

  • Design

    Print Design, Photography, Art Direction

  • Client

    Barrett Firearms

Open Project

Challenge

Produce a printed catalog for Barrett® showcasing their products protecting warfighters in combat.

Barrett® products are used by the United States military and more than 70 State Department approved countries across the world.  We wanted to produce a catalog that would resonate with the warfighter.  Photography, design, copywriting, and production done entirely in-house at Riot.

We needed authentic photography that would show what it’s really like to trust Barrett® products in combat.  We wanted the photography to have a photo-journalistic feel.  Everything from authentic battlefield attire, kicking up as much dirt as we could at the lens, and grading photos to a noisy black and white, all helped to tell the story.

0
Pages
0+
Catalogs Printed

The team

The people behind the Barrett® catalog.

Project Management

— Crystal Jennings
Account Manager

— Ashley Lunt
Project Manager

Client

— Erin Kennedy
Barrett® Marketing Director

Design Team

— Michael Shumway
Art Direction

— Dave Keller
Design Lead

— Matt Berry
Designer

Content Team

— Brent Rowland
Photographer

— Michael Shumway
Colorist

— Crystal Jennings
Copywriter

TacGas
Casting Agency

Got something
brewing?

Let’s talk it over and see how we can bring it to life.