Challenge
Produce a film that shows what it's really like to hunt.
Film to promote the release of Barrett®’s new hunting brand, Fieldcraft™. We wanted to shy away from the epic music, over-the-top voice over, and cliches that plague so many outdoor commercials. The story was to be told through visuals and sound design showing what it’s really like to hunt. The escape to nature, the camaraderie of friends and family, and the experience of harvesting an animal. Filmed on location in Northern Utah.
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The team
The people behind the Fieldcraft® film.
Riot Team
— Crystal Jennings
Account Manager
— Ellie Keller
Producer
Client
— Erin Kennedy
Barrett® Marketing Director
Cast
— Preston Ward
Hunter on Horseback
— Tom Dorber
Hunter on Foot
Crew
— Michael Shumway
Director, Editor, Colorist
— Brent Rowland
Cinematographer
— Paul Taylor
1st Assistant Camera
— Preston Lewis
1st Assistant Camera
— Jason Rogers
Gaffer
— David Adamic
Sound Mixer
— Preston Ward
Horse Wrangler
— Scott Newin
Locations Manager
— Dewey Keithly
BTS Photographer
— William Reed
Production Assistant
Post-Production
— Lester Lauritzen
Motion Graphics
— Riot
Post Sound
Got something
brewing?
Let’s talk it over and see how we can bring it to life.