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1387 S Redwood Rd, Salt Lake City, UT 84104
1221 Shackamaxon Street, Philadelphia, PA 19125

Mercedes Benz® + Kraus Motor Co™

  • Client

    Mercedes Benz / Kraus Motor Co

  • Content


Open Project


Help customers understand that the Mercedes Benz® Sprinter® is more than just a fleet vehicle.

While Mercedes Benz® is perhaps best known for producing some of the finest luxury cars in the world, the Sprinter™ van lineup has quietly amassed a loyal fan base. Not only is the van a reliable fleet vehicle, it also attracts adventurers, travelers, artists, athletes, and anyone looking for the most flexible van platform on the market. Kraus Motor Co™, led by Satya Kraus, is one such owner. Kraus takes Harley-Davidson® motorcycles and rebuilds them from the ground up essentially turning a $30k “built for speed limits” motorcycle into a $80k track-ready race bike. Riot had the rare opportunity to pull back the curtain to get a glimpse of what makes Kraus’ culture great and how they use their Sprinter van day-in and day-out.

Play Film
Play Film

Behind The Scenes

Mercedes Benz + Kraus Film Credits


— Michael Shumway
Director / Editor

— Brent Rowland


— Jake Proctor
Sound Mix / Strawberry Sound™


— Satya Kraus
CEO of Kraus Motor Co


— We Are The People
Soldier Story

Riot Team

— Michael Shumway

— Grant Garlisch
Business Development

We can help tell your brand or product story.

Riot is a small agile team of creatives, marketers, and thinkers.  We create compelling, disruptive, and authentic marketing that connects with human beings. We aren’t ‘yes men’.  We push our clients to think different, to innovate, to set the bar of what is possible.