Challenge
Help customers understand that the Mercedes Benz® Sprinter® is more than just a fleet vehicle.
While Mercedes Benz® is perhaps best known for producing some of the finest luxury cars in the world, the Sprinter™ van lineup has quietly amassed a loyal fan base. Not only is the van a reliable fleet vehicle, it also attracts adventurers, travelers, artists, athletes, and anyone looking for the most flexible van platform on the market. Kraus Motor Co™, led by Satya Kraus, is one such owner. Kraus takes Harley-Davidson® motorcycles and rebuilds them from the ground up essentially turning a $30k “built for speed limits” motorcycle into a $80k track-ready race bike. Riot had the rare opportunity to pull back the curtain to get a glimpse of what makes Kraus’ culture great and how they use their Sprinter van day-in and day-out.
Play Film
Behind The Scenes
Mercedes Benz + Kraus Film Credits
Production
— Michael Shumway
Director / Editor
— Brent Rowland
Cinematographer
Post-Production
— Jake Proctor
Sound Mix / Strawberry Sound™
Cast
— Satya Kraus
CEO of Kraus Motor Co
Music
— We Are The People
Soldier Story
Riot Team
— Michael Shumway
Producer
— Grant Garlisch
Business Development
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Riot is a small agile team of creatives, marketers, and thinkers. We create compelling, disruptive, and authentic marketing that connects with human beings. We aren’t ‘yes men’. We push our clients to think different, to innovate, to set the bar of what is possible.