Challenge
Develop 'AXTS' from a product brand into a disruptive, lifestyle brand.
The Radian Weapons and Riot collaboration goes back to the beginnings of Riot. Our partnership over the years has established the Radian brand as the premier rifle and accessories manufacturer. Originally ‘AXTS’, Riot was tasked with developing a new identity to support AXTS’ market-leading products. ‘Radian’ was born sporting a new visual language and branding system.
HOW
RADIAN
HAS
EVOLVED
0
% Revenue Growth Since Rebrand
0
% Audience Growth Since Rebrand
HOW RADIAN
HAS EVOLVED
0
% Revenue Growth Since Rebrand
0
% Audience Growth Since Rebrand
The team
The people behind the brand.
Design Team
— Michael Shumway
Art Direction
— Matt Berry
Lead Designer
— Mackenzie Mellen
Designer
Strategy
— Cailun Stewart
Brand Strategy
Got something
brewing?
Let’s talk it over and see how we can bring it to life.