Challenge
Design a branding system for furniture that looks as good as it sounds.
Slab builds furniture that is more than meets the eye. Hi-Fi audio, recessed in a beautiful wood credenza, creates a sensory experience we never forgot. We set out to design a brand system that was as beautiful as the Slab® Console™.
What we do
Develop a brand system from the ground up.
It starts with a logo, but it’s a hell of a lot more. It’s your soul. Your identity. It’s how you want people to see you and how you see yourself. It’s a reason for people to trust you with their hard-earned cash.
Mid-century modern
The Slab brand makes it's own music.
Nodding to mid-century and brutalist design cues, the Slab brand is clean and minimal while still feeling humanistic and approachable. Like the console, there’s a lot more than meets the eye.
Mid-century modern
The Slab brand makes it's own music.
Nodding to mid-century and brutalist design cues, the Slab brand is clean and minimal while still feeling humanistic and approachable. Like the console, there’s a lot more than meets the eye.
The team
Meet the Slab branding team.
Project Management
— Cailun Stewart
Account Manager
— Ashley Lunt
Project Manager
Design Team
— Michael Shumway
Art Direction
— Matt Berry
Design Lead
— Tanner Milne
Designer
Content Team
— Brent Rowland
Photography
— Michael Shumway
Colorist
— Aaron Gough
Copywriter
Got something
brewing?
Let’s talk it over and see how we can bring it to life.