Velocity builds the best classic truck restorations on the planet. We had the privilege of designing a timeless brand system that would appeal to the classic truck crowd while maintaining some modern sensibilities.
Build a unified visual system around the cult-classic Ford® Bronco® and expert fabricators, Velocity Restorations.
Challenge
Every brand system is a challenge, especially when you have too walk the line between two seemingly disparate ideologies. When Velocity approached us to design their new visual system, we were tasked with building a brand that would be equally at home as a classic truck hood ornament or a modern luxury brand.
The team
Project Management
— Cailun Stewart
Account Manager
— Ellie Keller
Project Manager
Design Team
— Michael Shumway
Art Direction
— Matt Berry
Design Lead
— Tanner Milne
Designer
— Mackenzie Mellen
Designer
Strategy
— Cailun Stewart
Brand Strategy
Contact us to see how we can help.
