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DIGITAL
MARKETING
CAN WORK
FOR YOU
DIGITAL MARKETING
Talk to today's customer
Digital marketing’s more than just the future: it’s the present. Hell, it’s practically the past. But it’s not too late to hop on board. With screen time at an all-time high and new technology stretching our limits daily, digital marketing’s reach is only getting wider. It’s all about grabbing the viewer’s attention and holding on tight—through search engines, emails, social media, apps, and beyond.
DIGITAL MARKETING
Talk to today's customer
Digital marketing’s more than just the future: it’s the present. Hell, it’s practically the past. But it’s not too late to hop on board. With screen time at an all-time high and new technology stretching our limits daily, digital marketing’s reach is only getting wider. It’s all about grabbing the viewer’s attention and holding on tight—through search engines, emails, social media, apps, and beyond.
DIGITAL
MARKETING
CAN WORK
FOR YOU
SEO
Search engine optimization is the process of improving the traffic to and visibility of your website. Or in other words, it’s how you show up on Google. (Or Bing, or whatever your search engine jam happens to be.) To do this, SEO tactics make sure your site can be read by search engines, has the keywords to get attention, and has content compelling enough to bring in shares and links. There’s a heck-of-a-lot more to it below the surface, but you get the idea.
SEO
Search engine optimization is the process of improving the traffic to and visibility of your website. Or in other words, it’s how you show up on Google. (Or Bing, or whatever your search engine jam happens to be.) To do this, SEO tactics make sure your site can be read by search engines, has the keywords to get attention, and has content compelling enough to bring in shares and links. There’s a heck-of-a-lot more to it below the surface, but you get the idea.
Organic/paid
social media
Like it or hate it, social media’s the glue that holds the world together (for now). That’s where your target audience is, so that’s where you have to go to reach them, and good social engagement can do wonders for your brand. You can get that engagement one of two ways: first, you can create amazing content that gets shares and likes organically. Or second, you can pay to get your content where people will see it. The most successful brands use a carefully balanced combination of the two.
Organic/paid
social media
Like it or hate it, social media’s the glue that holds the world together (for now). That’s where your target audience is, so that’s where you have to go to reach them, and good social engagement can do wonders for your brand. You can get that engagement one of two ways: first, you can create amazing content that gets shares and likes organically. Or second, you can pay to get your content where people will see it. The most successful brands use a carefully balanced combination of the two.
PPC
Pay per click means—wait for it!—that you pay a fee each time your ad is clicked. Basically, you’re buying visitors to your site. When advertisers bid for ad placement in the sponsored links that show up on a search page, that’s a form of pay per click.
Programmatic ads
Robots aren’t just fond of taking over the earth in the movies; turns out they’re also pretty good at running your ads, too. Programmatic ads use an automated bidding system to buy and optimize ad campaigns with a millisecond’s notice.
Average return on our client's ad spend.
PPC
Pay per click means—wait for it!—that you pay a fee each time your ad is clicked. Basically, you’re buying visitors to your site. When advertisers bid for ad placement in the sponsored links that show up on a search page, that’s a form of pay per click.
Programmatic ads
Robots aren’t just fond of taking over the earth in the movies; turns out they’re also pretty good at running your ads, too. Programmatic ads use an automated bidding system to buy and optimize ad campaigns with a millisecond’s notice.
Average return on our client's ad spend.
Get a solution that's
right for you.
There’s no one-size-fits-some approach here. Let’s go over your business and see what we can do to fit in and help you grow.
LOOKING FOR MORE?
FAQ
How can I better understand digital marketing?
Obviously, it helps to do your research. Look up different examples and familiarize yourself with SEO—that’ll make or break you when it comes to creating the content you need for digital marketing. Asking others about their digital marketing strategies and what they have found to be successful from their own experiences is never a bad idea. Then, give us a call or shoot us a text and we’d be happy to answer all your questions.
Why use digital marketing?
Well, why not? It can be an extremely low cost but effective way to reach your targeted audience. Plus, with technology advancing and the number of people using technology only increasing, it’s not going anywhere.
How do I create a digital marketing strategy?
That’s a loaded question. Here’s a starting point. First, figure out how you’re planning to reach your targeted audience. A couple of things to keep in mind:
- Identify your buyer persona. Who are you selling to?
- Clarify your goals and the objectives; list the tools you’ll need to accomplish them. What are you trying to do?
- Review and evaluate your assets and existing digital channels. What do you have to work with?
- Plan out your media campaigns, promotions, and ads. What are you going to do?
Once you’ve thought through those points, give us a call.
How do I decide on a budget for digital marketing?
A budget won’t stay the same for every project or campaign you host. As in life, a campaign’s budget changes for a variety of reasons. Consider these factors when allocating for your digital marketing budget:
- Marketing goals
- Past results
- What’s working for other companies
- Your available options
- Testing out new strategies
What is digital marketing?
Digital marketing is any marketing strategy that uses the internet, social media, or technology such as phones, computers, tablets, and any other digital platform to help promote a business.
What are some digital marketing strategies?
Any of the following fit under the category: PPC (pay-per-click). SEO (search engine optimization), blogging and article writing, social media marketing, programmatic ads, video production, and email marketing. The best digital marketing strategies combine these tactics and others along with the expertise of a veteran strategist to be the most successful.
How does content marketing support digital marketing?
A digital marketing campaign without a user-focused content marketing strategy is like a burger without a bun. Nobody wants that.
How do I promote my business through digital marketing?
Sky’s the limit when it comes to using available technology. When it comes to making your business stand out, you’ve got to be creative. A few tips:
- Make sure your business has different creative visuals that stand out
- Budget your money wisely
- Do your research. Figure out what’s trending and what’s working for different people, then see how you can use that knowledge to better increase your reach
- Make sure you’ve identified your targeted audience
- Constantly check and find ways to integrate all marketing channels
- Establish your business on multiple platforms
How do I become a digital marketer?
The good news is that getting into the world of digital marketing isn’t as hard as it sounds. Actually, parts of it are pretty simple. You might even do most of the work that goes into it without even realizing it. Here’s how to hone your digital marketing skills:
- Choose something you’re passionate about and then start blogging about it. Get your stuff out there.
- Familiarize yourself with SEO and start implementing it in your blog posts.
- Create a social media page or account specific to your niche and keep searching for related high-volume keywords for your articles.
- Certain platforms like Facebook let you pay to get your post promoted to bigger audiences. Try it out.
Got something
brewing?
Let’s talk it over and see how we can bring it to life.