Challenge
Make a cinematic film that captured the essence of the 'every man'.
Dead Air came to Riot with a desire to differentiate themselves from other silencer manufacturers. We decided to focus on the blue-collar worker or the man who uses the best tools and his hands to get a job done. The Dead Air product itself is a tool that is reliable day in and day out.
Play Video
CREATE APPEALING CONTENT
Your time to shine.
To use the technical term, people consume content by the metric crap-ton. That means blog posts, articles, emails, tweets, images, advertisements, TV shows, streaming shows, movies, video games… the list goes on. Because today’s consumer comes with built-in ad-resistant armor, creating meaningful branded content is a great way to get your message across while still providing the consumer with something they’d actually—you know—want to consume.
The team
Meet the people behind the film.
Riot Team
— Michael Shumway
Account Manager
— Dashiell Wolf
Project Manager
Cast
— Derek Boone
‘Every Man’
Crew
— Michael Shumway
Director, Editor, Colorist
— Brent Rowland
Cinematographer
— Erik Hansen
Gaffer
Post-Production
— Lester Lauritzen
Motion Designer
— Riot
Post Sound